MASTER YOUR LASHES: This mascara helps make the eyelashes appear fuller and longer by hugging each individual lash.CURLING AND LIFTING: With its lightweight formula, the mascara will give surprising curling and lifting effects without having to layer multiple coats.UNIQUE SHAPED WAND: The unique curved-shaped bristles are designed to follow the natural shape of the eye, making it easy to coat the upper and lower lashes without staining the skin.KEY INGREDIENTS: Soy Bean Seed Extract - gives nutrition to the eyelashes, Hyaluronic acid - gives moisture to the eyelashes & Shikakai Extract - hydrates and protects dry eyelashes.WHO IS I’M MEME: Express Yourself, Anytime, Anywhere. I’M MEME is ultra-portable, ultra-wearable makeup for everyday self-expression. Made for on-the-go application to express yourself, anytime, anywhere.